Proven Strategies to Increase Conversion Rates on Shopify

Having a Shopify store is only half the battle as you need to bring traffic to your site but, more importantly, convert these visitors into customers to grow your business. You can optimize your Shopify store and maximize its potential by improving your conversion rates (CRO). In this blog, we will discuss some proven strategies to increase conversions and improve your Shopify store’s performance.
This conversion rate improvement is to ensure that you will never be taking maximum advantage of any traffic received, a more growth-efficient measure for any business. Instead of investing endless time and huge amounts of money attracting even more visitors, you need to focus on converting your traffic into genuine sales.

Table of Contents

    What is Conversion Rate Optimization (CRO)?

    Conversion Rate Optimization (CRO) refers to increasing the percentage of visitors who take important actions on your website, such as making a purchase, subscribing to a newsletter, or completing a download. A higher conversion rate means you’re successfully guiding visitors toward completing those actions, ultimately improving your store’s overall performance.

    Conversion Rate Formula:

                                              Conversion Rate=(Number of Purchases​)×100/Total visitors

    For example, if your store had 1,000 visitors in a month and 50 of them made a purchase, your conversion rate would be 5% (50 / 1000 = 0.05 or 5%). Optimizing for CRO helps you get more value from each visitor, saving on marketing costs and boosting profitability.    

    Now, let’s explore how to optimize your store to boost conversions

    Optimize Product Pages

    Your product pages are the main components of your Shopify store in terms of conversion rate optimization. A visitor either takes action or leaves your site after viewing the product page.

    To optimize your product pages, consider the following:

    • Clear, concise product titles: Ensure your customers immediately understand what you’re offering.
    • High-Quality Product Images: Customers want to see your products clearly; high-quality photos help build trust and increase conversions.
    • Detailed Descriptions: Clearly explain the features and benefits of your products, addressing any potential concerns.
    • Customer Reviews and Ratings: Showing previous buyers’ feedback creates trust. Studies show that 63% of consumers are more likely to take action if there are product reviews.

      Apple’s product pages are a prime example of seamless optimization. The page layout is clean and simple, with large, high-quality images showing the product from different angles. Descriptions are clear and detailed, highlighting key features and specifications. Furthermore, Apple’s product pages incorporate customer ratings and reviews, which build trust and provide valuable social proof.

    Note: Your product page is a critical decision point for customers, so prioritize creating a seamless, compelling, and intuitive experience. High-quality visuals, clear descriptions, and customer feedback help guide visitors to complete their purchase.

    Simplify Your Store Navigation for Easy Shopping

    A confusing website takes up your visitors’ time, makes them uninterested, and even drives them away without making a purchase. Shopify advises establishing more shopping experience with storefront navigation that is easier.Organize your products into categories, have a search bar and make it easier for consumers to look for what they want.

    Navigation Tips:

    Simplify your menu: Limit the number of categories and subcategories.

    Highlight popular items: Place trending products in visible sections to catch customers’ attention.

    Sticky navigation: Keep important menus like the shopping cart and product categories visible at all times while customers scroll down.

    For example, Flipkart’s navigation is user-friendly. They organize products into clear categories like electronics, fashion, home appliances, and more. The sticky navigation bar ensures that users can always access essential categories, even when scrolling.

    Note: A clean and simple navigation setup helps visitors quickly find what they want, leading to higher conversions.

    Recover Abandoned Carts with Emails

    Abandoned carts are a major obstacle in the way of growing Shopify sales. In fact, over 69% of online shoppers give up their carts before completing a purchase. You can do well by using cart abandonment emails. These are emails which are usually automated, sent to customers who added items into their shopping cart but do not checkout.

    Tips for Effective Cart Abandonment Emails:

    Sending within hours: The sooner you remind a customer, the greater the likelihood of completing the purchase.

    Offering a discount: “free shipping” or a small discount is enough to bring customers to complete their purchase.

    Adds urgency: let them know that the item they put in is highly sought after, or that there’s a time limit to your offer.

    Here’s a great example of a playful yet effective cart abandonment email from H&M, featuring the subject line: ‘Oops, you left something behind.’ This email grabs the customer’s attention with a clear call-to-action (CTA) button, guiding them smoothly back to the checkout page

    Note: You can do big things using such a simple tactic to regain some of your lost sales and to increase the Shopify conversion rate.

    Leverage the Power of Social Proof

    Social proof is a relevant psychological factor where the actions of people are influenced by other people. For eCommerce, it applies to client reviews, testimonials, and user content. 

    Ways to Use Social Proof:

    Display product reviews: Having a large number of positive reviews helps create confidence in first-time buyers. People are more willing to make a purchase when they realize that there are others who benefited from the product. 

    Showcase testimonials: Allow your clients to explain in detail the services rendered and their satisfaction with the company’s products. Testimonials make the store more authentic and credible. 

    Highlight your followers: In case you have an impressive following, you can post the amount for the audience to see. It’s proof that a brand is quite popular and many people trust it. 

    For example, Amazon clearly features customer reviews on product pages and often highlights top-rated reviews on the homepage and other key sections of the site. This consistent use of social proof throughout the user journey helps to build trust and encourage potential customers to complete their purchases.

    Note: When potential buyers see that others have had positive experiences with your store, they’ll feel more confident making a purchase.

    Use Urgency and Shortage Tactics

    When people visit an online store, the tendency is to use shortage and urgency tactics to raise quick action in making a purchase by the person concerned in the online purchase process. Most parts of hesitation are found in almost every online purchase, but creating either urgency or shortage essentially works to hurry up your decision.People hate to miss out, and these tactics trigger that fear of missing out (FOMO).

    Urgency and Shortage Tactics: 

    Limited-time discounts: Offer flash sales or discount codes that expire after a set time (e.g., “50% off for the next 24 hours”).

    Low stock notifications: A notification mechanism should be in place to inform customers about the running-out stock of particular products, e.g., “Only 3 items left in stock!

    Countdown timers: Using countdown timers for informing customers on product pages and at checkout about the point at which an offer will expire.

    For example, Imagine you’re shopping online, and you see a message like, Hurry, only 3 items left in your size! or Flash sale ends in 1 hour!’ These tactics create a sense of urgency, making you feel like you might miss out if you don’t act quickly, which often leads to faster purchasing decisions.

                                                                              

    Note: These tactics trigger FOMO (fear of missing out) and help increase the likelihood that a visitor will convert.

    Offer Multiple Payment Options

    To boost your Shopify sales, make sure your checkout process offers various payment options. The more convenient you make the checkout process, the higher your chances of converting visitors into customers.

    Payment Options to Consider:

    • Add popular payment gateways: Offer payment options like PayPal, credit/debit cards, COD ( Cash On Delivery) and mobile wallets (e.g., Apple Pay, Google Pay).
    • Offer Buy Now, Pay Later: Services like Klarna, Afterpay and Shop Pay Installments allow customers to pay for their orders in installments, which can increase conversions.

      Guest checkout: Allow a user to make a purchase without having him or her creating an account. Many will not complete buying since it takes quite a long to register.

    For example, Amazon offers a wide range of payment options, including credit/debit cards, PayPal, Amazon Pay, and mobile wallets like Apple Pay. They also provide Buy Now, Pay Later options for easier installment payments.                    

    Note: By offering multiple payment methods, you give your customers flexibility and convenience, which makes them more likely to complete their orders.

    Optimize for Mobile Shopping

    With more than 50% of eCommerce sales from mobile, it is essential that your Shopify store is mobile-optimized. Make sure it offers an awesome experience for customers shopping on their phones.

    Mobile Optimization Tips:

    • Responsive Design: Responsive design themes support any different screen size, so your store looks good on every device.
    • Simplified checkout: Fast and easy mobile checkout with fewer steps and fields.
    • Mobile-friendly images: Images have to be optimized for mobile devices so that they will not slow down page load times.

    Note: By focusing on a smooth mobile experience, from responsive design to fast checkout, you can significantly boost conversions, especially as mobile shopping continues to rise.

    Retarget Customers with Ads

    Retargeting ads are a powerful strategy to win back visitors who left your website without completing a purchase. By showing them ads for the products they viewed, you increase the chances of converting them into customers.

    Retargeting Tactics:

    • Facebook and Instagram Ads: These ads display the exact products a customer viewed on your site, nudging them to return and complete the purchase.
    • Google Ads Retargeting: This tactic displays your products across a range of websites, reminding customers of what they left behind.

      UrbanTech Smartwatch  has a great example of retargeting ads, the reasons why it’s so effective are:
    • Personalized CTA: The ad directly targets the customer’s previous interest, urging them to complete their purchase.
    • Square imagery: Maximizing space on mobile and visually showcasing the product’s features increases the chances of the ad catching the user’s eye.
    • Compelling messaging: By including social proof and emphasizing the product’s features, the ad builds trust and encourages action.

    Note: Retargeting ads can increase conversion rates by up to 70%, making it one of the most effective strategies to boost Shopify sales and bring back potential customers.

    Invest in Email Marketing

    Email marketing occurs to be one of the most crucial tools that further raises the sales and conversion rates. Just sending targeted and personalized emails to your customers will make them come back and buy things from your store again.

    Email Marketing Tips:

    • Segment your email list: Create targeted email campaigns based on customer behavior and interest.
    • Send personalized product recommendations:  Recommend products for your customers similar to those they have visited or bought before.
    • Send post-purchase emails: To encourage customers to leave a review, invite a friend, or repurchase.

    Note: Personalised campaigns can improve conversion rates and get customers to come back and spend again.

    Conclusion

    By implementing these tested sales strategies focusing on conversion rate optimization, you can increase sales through Shopify and build a more successful online business. Whether the revenue generation is through product page optimization, cart abandonment reduction, or social proof and urgency tactics, these methods, along with a strong loyalty program, will ensure that visitors turn into repeat customers, giving your store a competitive edge and driving consistent growth. Start applying these tips today, and watch your Shopify store’s conversion rate rise to new heights!

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