The direct-to-consumer (D2C) business model is changing the way brands interact with their consumers. By selling directly to customers, brands put extra effort, control over their relationships. But that means […]
Driving Customer Loyalty: Best Practices for Reward Programs on Black Friday and Cyber Monday
The holiday shopping season is coming soon, bringing with it the biggest sales events of the year—Black Friday and Cyber Monday. Retailers are preparing for a significant spike in sales, […]